It's not often that one gets to participate in something like this.  Something genuinely good and effective.  I'm incredibly proud of being part of this, and here's the gist of what this movement is all about.

"i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization.

So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. "

Here's the scoop folks: go to http://im.live.com/ and get the latest version of Messenger.  Choose your cause and start chatting.  Every conversation will contribute to the cause of your choosing...  I chose...  Well, that's for me to know (and change every week, since you can choose a new cause as often as you'd like.

This is such an easy way to do good, there is no reason not to participate...  And hey if you are new to Messenger add me as your buddy - artempeplov at hotmail.com